“There’s many use cases around transactional databases and how you run your operation and run your website or run your financial accounting, and then there’s analytics.” “On the transactional side, I think they had a good story,” he said. Of course, being head of product at a database company, Kleinerman was most interested on the database-related AWS announcements, particularly the transactional database side, including the introduction of Amazon DynamoDB support for transactions. “Amazon has always been the more customer-focused company and the fact that they came out swinging a little bit against Oracle and Microsoft was interesting to me,” Kleinerman said. Snowflake, a data warehouse product built for the cloud and AWS partner, was founded by several ex-Oracle database folks, so we had to ask Kleinerman about the subtle jabs to Oracle during Jassy’s keynote. At a high level I think it’s a very good and comprehensive suite of products, but I don’t know that the average customer can make easy sense of everything there,” Kleinerman said. But at some point, it may be an overwhelming amount of choice and it puts a little bit of a high cognitive burden on customers to make sense out of the very vast array of products that Amazon is putting out. With tens of thousands of attendees and events and exhibit space spread across multiple buildings in Las Vegas, Kleinerman said re:Invent “didn’t disappoint in terms of the scale and magnitude of production.” He also said that he appreciated AWS CEO Andy Jassy’s keynote emphasis on AWS having the “right tool for the right job” but the stream of AWS announcements was possibly a bit much for the average customer to process. In an interview with ITPro Today, Kleinerman shared his reflections on re:Invent as a first-time attendee, and which AWS announcements he thinks customers should keep a close eye on as we race towards 2019. AWS re:Invent served as a launchpad for new offerings, including a new custom machine learning inference chip to take on Intel and a satellite data service, with many more to come in 2019.Ĭhristian Kleinerman, VP of product at Snowflake, attended re:Invent for the first time this year, though he is no stranger to the industry, having worked in various roles at Microsoft and Google. AWS announcements came fast and furious during the last week of November when Amazon’s cloud business held its annual conference in Las Vegas.
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